This case study is based on Stakeholder theory of Edward Freeman who was first described by it in his landmark book, Strategic Management: A Stakeholder Approach (1984). It suggests that shareholders are merely one of many stakeholders in a company. Stakeholders are a group of people who can affect or can be affected by the actions a business company. The stakeholder ecosystem, this theory says, involves anyone invested and involved in, or affected by, the company: employees, environmentalists n ...